Positioning himself as a thoughtful media executive is a pretty sweeping change from what his image has been: TikTok’s resident heartthrob and bad boy. But he’s also cofounded his own talent management company, TalentX, and his own drink business, Ani Energy-and joined the C-suite of Triller, a smaller TikTok rival, as its chief strategy officer, a deal that compensated him with an equity stake in the startup. To be sure, he’s done plenty of traditional TikTok moneymaking: sponsorship deals with Reebok and HouseParty, a merch line, YouTube ad revenue, a new song-making deal with Warner Records. “Influencers need to learn how to properly monetize.” To best capitalize on fame, “it’s about creating companies or getting equity in companies,” Josh Richards says. “It has castor oil in it, so it’s a treat for your eyelashes.” (“We want to break the barrier and get into conversations that most kids would feel uncomfortable asking their parents about.”) Her makeup line, Item Beauty, a joint venture with beauty startup Madeby, drops its first products online next week including a bronzer, eyeshadow, brightening powder-and the pièce de résistance, the $14 Lash Snack. That same month she started hosting a weekly Spotify podcast with her mom, Sheri Nicole, called Mama Knows Best. In July, she became the main global spokesperson for American Eagle, a role that will splash her image across both digital and traditional TV and print ads for the teen clothing company. Altogether, these two revenue streams accounted for two thirds of her estimated earnings. At first, she got the typical deals to do her own branded merchandise and sponsored content from brands like Reebok and watch company Daniel Wellington. That fall she posted her first sponsored content posts, for Fashion Nova, an online women’s clothing store, and in December, she left school for Los Angeles to pursue celebrityhood full-time. There, she became friends with a group of TikTok stars and helped form Hype House, a content creator collective, which elevated her profile further. Younger teens at LSU football games would ask to get their picture taken with her. She hit a million fans by the fall-she remembers the day exactly: October 27-and was getting recognized around campus: “My name would be called out when I was walking to class, which was pretty mind-blowing,” Easterling recalls. Madeline often posts OOTD (outfit of the day) videos which show off her unique sense of style.A year ago, Easterling was just settling into life at LSU and making choreographed TikToks that drew on a childhood as a competitive dancer. She posts fashion and lifestyle content that shares her university experience with her audience. Madeline loves sharing her outfits of the day and has become popular for her fashion sense (Image: Adams madelineadams) has 14.2k followers on TikTok. Some of the stars you might not have realised were from Doncaster, Barnsley, Sheffield. Here's a closer look at the South Yorkshire TikTok stars who have found fame on the app. Read more: Yorkshire mum stuns 43 million followers with 'washing' habit after move from US One TikTok star - acclaimed Doncaster musician - has raked in over 71 million likes on the application, while has amassed 19.8 million likes at just 20 years old. And while celebrities and American TikTok stars like Addison Rae are raking in the big views and big bucks from the app, there are a number of people in South Yorkshire also making waves on the app. TikTok is likely the hottest social media platform right now and Gen Zs have found themselves raking in thousands, even millions of likes and views on their short clips shared on the platform.įrom comedy skits to showing off cooking, dancing skills, house hacks, and more, many spend hours and hours scrolling through the video app.
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