![]() I would expect most users to think of "preferences" in terms of what colour their background is, quite different than filtering content (as in selecting the results of a search). I do see the funnel icon used widely for "filter" but in this case you've labeled it "preferences", so I think we have a bit of a disconnect there. Letters are still the symbols with the least ambiguity after all :) If you want to make sure that as many people as possible will be able to understand and use your filter though, then you should add a text label. ![]() The majority of people will most likely know it from other websites, so in most cases it should be fine. Therefore it's save to say that the funnel is widely/mostly used and known but it's not the standard/universal/only icon for filter. So there are still other symbols used for filters out there, however rarely. When you search for filter on icon platforms such as The Noun Project or Material Design Icons or do a simple Google search for filter icon you will almost exclusively find funnel icons.ĭo note: almost. That being said, I would argue that the funnel icon is on the verge of being a "standard icon". We, as designers/engineers must be careful to not assume an icon as universally recognized based on our own experiences, since we are as biased as everybody else :) There are a few "standard icons" that are almost universally recognized, such as the magnifying glass being used for search functionality, but they are rare. Due to the absence of a standard usage for most icons, text labels are necessary to communicate the meaning and reduce ambiguity. ![]() The NNGroup sums it up pretty nicely here: Icon UsabilityĪ user’s understanding of an icon is based on previous experience. ![]()
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